Question 1

According to Nielsen, research shows the redemption rate for a coupon depends on the

Accepted Answer

A)   dollar amount of the coupon.
B)   type of product.
C)   method of delivery.
D)   perceived value of the offer in relation to the regular price.
E)   appeal of the artwork on the coupon.F) None of the above
G) B) and E)

Question 2

In the case of a new product, the first and most important trade promotion objective is to

Accepted Answer

A)   encourage brand loyalty.
B)   encourage trial.
C)   build sales volume.
D)   secure a listing.
E)   secure merchandising support.F) All of the above
G) A) and B)

Question 3

There are two basic types of promotion strategy: push and pull. In a push strategy, demand is created by

Accepted Answer

A)   directing efforts at salespeople.
B)   directing efforts at consumers.
C)   blitz media campaigns.
D)   lobbying government officials.
E)   directing efforts at intermediaries.F) D) and E)
G) A) and E)

Question 4

Rather than issue a coupon to offer value, some shampoo companies will attach a travel size bottle of shampoo with regular bottle. This is know as using a(n)

Accepted Answer

A)   premium.
B)   bonus pack.
C)   award.
D)   cross-ruff promotion.
E)   on-pack sampling.F) D) and E)
G) C) and D)

Question 5

Kraft Canada often offers retailers a discount to encourage them to set-up some special displays for one or more of their products. This is called a(n)

Accepted Answer

A)   dealer premium.
B)   point-of-purchase allowance.
C)   advertising allowance.
D)   performance allowance.
E)   trade allowance.F) A) and C)
G) A) and B)

Question 6

What are the three additional considerations for Sales Promotional Planning?

Accepted Answer

The three are frequency of promotions, b...

Question 7

Product sampling is an effective, but expensive way to promote a product.

Accepted Answer

A) True 
 B)False

Question 8

An additional item given free, or greatly discounted, to induce purchase of the primary brand is also called a

Accepted Answer

A)   rebate.
B)   sweepstakes.
C)   slippage.
D)   premium.
E)   free sample.F) A) and D)
G) B) and E)

Question 9

Sales promotion is intended to create an immediate response, and therefore sales promotion plans often adopt short -term views.

Accepted Answer

A) True 
 B)False

Question 10

Consumer promotions refers to those activities that are designed to stimulate consumer purchase, trying to get product into the distribution method by using a

Accepted Answer

A)   sales strategy.
B)   integrated marketing strategy.
C)   pull strategy.
D)   push strategy.
E)   place strategy.F) A) and C)
G) A) and B)

Exam 8: Sales Promotion

Sales promotion is intended to create an immediate response, and therefore sales promotion plans often adopt short -term views.

Correct Answer
verified

Kraft Canada often offers retailers a discount to encourage them to set-up some special displays for one or more of their products. This is called a(n)

Correct Answer
verified

Rather than issue a coupon to offer value, some shampoo companies will attach a travel size bottle of shampoo with regular bottle. This is know as using a(n)

Correct Answer
verified

There are two basic types of promotion strategy: push and pull. In a push strategy, demand is created by

Correct Answer
verified

According to Nielsen, research shows the redemption rate for a coupon depends on the

Correct Answer
verified

In the case of a new product, the first and most important trade promotion objective is to

Correct Answer
verified

An additional item given free, or greatly discounted, to induce purchase of the primary brand is also called a

Correct Answer
verified

Consumer promotions refers to those activities that are designed to stimulate consumer purchase, trying to get product into the distribution method by using a

Correct Answer
verified

What are the three additional considerations for Sales Promotional Planning?

Correct Answer
verified
The three are frequency of promotions, b...
View Answer

Product sampling is an effective, but expensive way to promote a product.

Correct Answer
verified

Exam 8: Sales Promotion

Sales promotion is intended to create an immediate response, and therefore sales promotion plans often adopt short -term views.

Correct AnswerverifiedShow Answer

Kraft Canada often offers retailers a discount to encourage them to set-up some special displays for one or more of their products. This is called a(n)

Correct AnswerverifiedShow Answer

Rather than issue a coupon to offer value, some shampoo companies will attach a travel size bottle of shampoo with regular bottle. This is know as using a(n)

Correct AnswerverifiedShow Answer

There are two basic types of promotion strategy: push and pull. In a push strategy, demand is created by

Correct AnswerverifiedShow Answer

According to Nielsen, research shows the redemption rate for a coupon depends on the

Correct AnswerverifiedShow Answer

In the case of a new product, the first and most important trade promotion objective is to

Correct AnswerverifiedShow Answer

An additional item given free, or greatly discounted, to induce purchase of the primary brand is also called a

Correct AnswerverifiedShow Answer

Consumer promotions refers to those activities that are designed to stimulate consumer purchase, trying to get product into the distribution method by using a

Correct AnswerverifiedShow Answer

What are the three additional considerations for Sales Promotional Planning?

Correct AnswerverifiedThe three are frequency of promotions, b...View AnswerShow Answer

Product sampling is an effective, but expensive way to promote a product.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The three are frequency of promotions, b...
View Answer

Correct Answer
verified